Clover Leaf Seafoods
Clover Leaf offers a complete line of quality seafood products, and its most popular product is canned tuna. As a result, Clover Leaf is most heavily involved in sustainability efforts when it comes to tuna fishing practices (The Clover Leaf Seafoods Family, 2014b). Adopting and developing sustainable practices ensures that Clover Leaf will be able to continue meeting consumer demand for canned tuna by ensuring that tuna stocks remain strong. Increasing product transparency and traceability means that Clover Leaf is knowledgeable and accountable for every aspect of the products that they sell, including where the fish was caught, where it was processed and how it got to the store.
Clover Leaf currently sources at least 95% of its seafood products sustainably with the goal of eventually sourcing all of its products from sustainable sources. These sustainability efforts include the development and implementation of fisheries improvement projects (FIP) and/or management programs (The Clover Leaf Seafoods Family, 2014a). Clover Leaf is dedicated to realizing great improvements in this field.
Improving Tuna Sustainability
Purse seine fishing vessels are responsible for over 60% of all tuna caught annually (ISSF, 2014). Purse seine vessels are able to harvest large quantities of tuna consistently and effectively, especially when FADs or Fish Aggregating Devices (Tuna Sustainability, 2010) - natural or man-made floating objects -are used to attract schools of fish. Not only is purse seine fishing on FADs effective, this method also uses the lowest average amount of fuel per live weight tonne of tuna landings, thus generating a smaller carbon footprint (Parker, 2012).
While purse seine fishing on FADs is often criticized for its bycatch levels, these levels actually vary greatly depending on the time of year and the location where fishing occurs. Bycatch levels are actually quite low in the Western and Central Pacific Ocean where the largest percentage of canned tuna is harvested (The Clover Leaf Seafoods Family, 2014c). Clover Leaf is a founding member of the International Seafood Sustainability Foundation (ISSF) that works extensively to assess fishing practices in order to lower bycatch levels even further. The ISSF is a global organization composed of leading scientists, members of the tuna industry and World Wildlife Fund (WWF) – the world’s leading conservation organization – focused on promoting science-based initiatives for the long-term health of tuna stocks, reducing bycatch and promoting ecosystem health.
The ISSF has been instrumental in improving FAD fishing practices and further minimizing the associated bycatch levels. Today, many fishermen are using non-entangling nets as a result of scientific research by the ISSF’s Bycatch Project (The Clover Leaf Seafoods Family, 2014c).
Improving Overall Sustainability
Clover Leaf understands that true sustainability goes beyond protecting the ocean and marine life; true sustainability also includes taking measures to reduce the carbon footprint of operations on land as well.
Product packaging is an example of how Clover Leaf has made great improvements to reduce environmental impact (The Clover Leaf Seafoods Family, 2014d). Packaging has been reduced where possible to ensure that the products are easier to transport. This allows the products to ship more efficiently and reduces the number of trucks needed for transportation. Recycled materials are also used for packaging wherever possible (The Clover Leaf Seafoods Family, 2014e).
Clover Leaf is taking significant steps to attain 100% sustainability across all platforms. These measures are vital to ensure that future generations are able to enjoy the taste and health benefits of all Clover Leaf Seafoods’ products.
ISSF. (2014). Purse Seine. Retrieved October 1, 2014, from International Seafood Sustainability Foundation:
Parker, D. P. (2012, March 12). ISSF Technical Report 2012-03: Fuel Consumption And Greenhouse Gas Emissions From Global Tuna Fisheries: A Preliminary Assessment . Retrieved October 15, 2014, from ISSF - Online Library:
The Clover Leaf Seafoods Family. (2014a). Sustaining Fisheries. Retrieved October 16, 2014, from Clover Leaf:
The Clover Leaf Seafoods Family. (2014b). Tuna Sustainability. Retrieved October 24, 2014, from Clover Leaf:
The Clover Leaf Seafoods Family. (2014c). FAQ - How much bycatch is caught using FADs. Retrieved October 1, 2014, from Clover Leaf:
The Clover Leaf Seafoods Family. (2014d). Clover Leaf Seafoods Packaging Examples. Retrieved November 16, 2014, from Clover Leaf:
The Clover Leaf Seafoods Family. (2014e). FAQ - What steps is Clover Leaf taking to ensure sustainability in areas other than fishing? Retrieved October 1, 2014, from Clover Leaf:
Tuna Sustainability. (2010, December 23). Glossary: FAD. Retrieved October 1, 2014, from YouTube: